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This web page has the following in the homepage, "160; Your Loyalty Is Our Goal." We viewed that the web page also stated " 160; For those of you who areconsidering cremation, we hopethat youmay somehow benefit from ourCremation Society." It also said " It is our goalto not only provide. A quality service at an affordable price, but to also inform you about the manyoptionsavailable with cremation. Both of our convenientlocations are adorned with antiques and unique furnishingsgiving a home like feel. Families have a choice between an intimate Memorial area for smal." The header had Cremation as the highest ranking search term. It is followed by Cremation Cost, Cremation Society, and cremation jewelry which isn't as ranked as highly as Cremation. The next words they uses is cremation urns. keepsake urns was included and might not be understood by search parsers.